903 Mills Market Café
I created a visual content system for 903 Mills Market that highlights the people, food, and neighborhood that make the local deli and market feel like more than just a place to grab lunch.
Project Overview
903 Mills Market is a local deli and market in Orlando, Florida, with a strong sense of community and personality. I developed a visual direction and content strategy designed to capture that character through photography, social content, and digital design.
The goal was to create content that felt authentic, approachable, and distinctly local while giving the brand a more cohesive visual presence.
My Role:
Creative Direction · Photography · Content Creation · Social Media · Digital Design
I developed the visual direction, planned and executed photography, created concepts for web design, and explored ways to translate the brand’s personality across digital touchpoints.
The Challenge
903 Mills needed a visual language that could capture the energy of the people, food, and community that make the market feel unique. The goal was to create something local, energetic, and human — a visual identity that felt like 903 in person.
Creative Direction — People, Food, and Community
The visual direction centers on the everyday moments that make 903 Mills Market feel like a neighborhood staple: food being prepared, customers gathering, and the people who bring the market to life.Rather than relying on highly stylized imagery, I focused on candid moments, environmental photography, and small details that communicate personality and place.
Moodboard 01 — People + Community
A visual direction centered around candid moments, personality, and the people who bring 903 Mills to life.
Moodboard 02 — Food + Place
A more food-driven direction focused on texture, color, atmosphere, and the experience of being at 903.
The Creative Process
I approached the project with photography as the foundation of the visual identity, capturing the food, people, and personality of 903 in a way that could translate across social media and other digital applications.
Photography — Capturing 903
I photographed the moments that make 903 feel personal. From food being prepared behind the counter to customers enjoying the space. the goal was to create an authentic library of imagery that could be used to enhance the brand's digital presence.
Photography in Use
A selection of 903 Mills Market’s social content featuring my photography.
Digital Design Concepts
I developed a digital direction that brings 903 Mills Market’s personality to life through bold typography, warm photography, and playful graphic details. The goal was to create a look that feels welcoming, energetic, and rooted in the community.
Social Media Templates
I created a reusable social templates designed around the people, food, and personality that make 903 feel like a neighborhood staple.
From featured sandwiches to employee spotlights and seasonal promotions, each piece gives the brand a way to tell a different story while staying visually cohesive.
Web Design
The website extends the visual language established across social into a welcoming digital home for the brand. I focused on clear navigation, bold messaging, and photography-led layouts that make it easy to discover the menu, learn about 903, and get a feel for the space before visiting.
Key Takeaways
This project pushed me to think beyond individual deliverables and create a system that could work across multiple touchpoints. By combining photography, content, branding, and digital design, I created a cohesive identity that feels distinctly 903 — local, welcoming, and full of personality.
Let's work together!