Future Frontiers

I led a team of six designers to develop the full visual identity for Future Frontiers 2025, bringing their virtual conference to life.

Project Overview

Future Frontiers 2025 is an innovative virtual conference designed to bridge the gap between space exploration and emerging technology, where attendees engage with cutting-edge advancements, immersive AR/VR simulations, and AI-powered networking tools.

I was the Creative Director on this project, leading visual direction, refining brand identity, and designing key deliverables across the entire brand experience.

My Team

For this project, my team consisted of:
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- Creative Director: Myself
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- Art Director: John
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- Digital Director: Andres Soto
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- Branding: Andrea Kazandjis, Quinnie Nguyen, and Manuel Sanchez
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- UX/UI Design: Andres Soto, John Diaz, Lourydel Sobrepena

The Challenge

Future Frontiers needs a cohesive brand experience for their 2025 conference with the focus being an interactive website that will act as a central hub for the virtual conference.

Our goal was to increase brand awareness for the event, encourage event sales, motivate attendees to participate during the conference.

Target Audience

- Industry Leaders & Experts who want to showcase their latest advancements and network.

- Startups & Investors looking to connect, secure funding, and explore partnerships.

- STEM Students & Educators interested in networking and gaining insights into emerging fields.

- Space & Tech Enthusiasts who want to learn from with real industry experts.

What We Built

Brand Elements

Future Frontiers’ branding blends cyberpunk aesthetics with sleek, high-tech visuals — using holographic buttons and digital interfaces to amplify its theme of innovation and exploration.

Branding + Stationary

Building on our brand identity, our team created a cohesive stationery package. Quinnie designed the business card, while Manuel and I crafted the letterhead and envelope, tying in the signature black bar and gradient for a unified visual experience.

Digital Marketing

Our branding team designed responsive web ads/banners to promote offers like Early Bird and Last Chance. We balanced a futuristic aesthetic with clear messaging, using visuals that conveyed space and technology while ensuring the event’s purpose was instantly recognizable.

UX/UI Design

Our UX team led the website prototype with support from Quinnie and me. While they handled structure and flow, I ensured the visual design reflected our branding and elevated the user experience through intentional layout and messaging.

Link to Figma Prototype

Future Frontiers event schedule webpage.

My Impact

Logo Development

Our brand designer, Quinnie, created the initial design for our logo — a clock representing the future and the circles represent the intersectionality of exploration and technology.

After finalizing the direction of our branding based on client feedback, I refined the logo with a more hi-tech look. Below you can see the many iterations of the logo.

Physical Merchandise

I designed event merchandise for promotional advertising and exclusive swag for VIP attendees. Drawing inspiration from video games, I incorporated gradients and graphics that align with the Future Frontiers color palette and futuristic aesthetic.

Email Marketing

I created promotional emails, focusing on clear messaging and visual consistency. As creative director, I ensured that elements aligned with the brand’s futuristic identity but also clearly commmunicated the purpose of the email.

Web Design

I spearheaded a feature called the "Mission Dashboard" to encourage users to explore and interact across the site. Here, users can complete specific tasks to earn themed badges — designed by Manuel — and unlock exclusive mobile and desktop wallpapers.

Interactive radio buttons help users visually track their progress as they complete tasks. The messaging is intended to be immersive with phrases like "Mission Accomplished" and clear prompts like "Complete tasks to earn this badge" to guide users and enhance clarity.

Key Takeways

Reflecting on My Experience

As Creative Director, I learned how to lead with clarity and collaboration—providing feedback, managing timelines, and motivating my team to aim high. With so many moving parts, I strengthened my time management, practiced thoughtful documentation, and honed my ability to communicate design decisions effectively to both the team and client.