Lisa Smith Beauty
I created a refined visual identity for Lisa Smith Beauty, a personalized beauty studio based in Orlando. The brand was designed to feel elevated, sophisticated, and approachable while reflecting the expertise and individualized care behind the brand.
Project Overview
Lisa Smith Beauty is a personalized beauty studio specializing in skincare, makeup, and brows. Built around professional expertise and individualized care, LSB creates elevated beauty experiences designed around each client, making everyday self-care feel a little more luxurious.
My Role:
Brand Strategy · Art Direction · Brand Identity · Logo Design · Packaging + Print
I developed the visual identity from the ground up, creating a cohesive system that could translate across the studio, digital presence, print materials, and future brand applications.
The Challenge
LSB needed a visual identity that felt elevated and mature without feeling overly traditional or clinical. The goal was to move away from the overly feminine, trend-driven aesthetic often seen in beauty branding and create something with more sophistication, confidence, and longevity.
The identity needed to feel luxurious while still being personal and approachable—reflecting the experience clients can expect from the studio.
The Brand Identity
I built the LSB identity as a flexible system rather than a single logo. The system includes a primary wordmark, monogram, supporting logo variations, typography, color, photography direction, and graphic elements designed to work together across different touchpoints.
Brand Applications
The identity was then translated into branded touchpoints designed to make the experience feel cohesive beyond the logo.
Key Takeaways
This project reinforced how much thoughtful typography, color, and art direction can shape a brand’s personality. I learned to balance sophistication with warmth to create an identity that feels both elevated and personal.
Let's work together!