Satcha! Matcha

Content creation and photography for a local matcha brand, capturing authentic moments that strengthened its visual storytelling and social media presence.

A Satcha employee holding 3 cups of blueberry matcha.

Project Overview

Captured social media photography showcasing Satcha's products, customers, and brand experience.

My Role:

I curated visual content that highlighted the brand's personality, products, and customer experience through:

- Event Photography
- Content Creation
- Photo Editing
- Brand Storytelling

Capturing the Experience

The goal was to capture the full customer experience — from drink preparation to genuine customer interactions. The resulting imagery was designed to feel authentic and reflective of the brand's personality.

A Satcha employee hands customer 3 cups of matcha.

Smiling Satcha employee holds 3 cups of matcha.

An employee completing a customer checkout on mobile app.

Cup of water being poured into matcha bowl.

A Satcha employee pouring milk into matcha cup.

The Impact

Created 20 social-ready images that helped extend the event experience beyond the pop-up. My images were shared across Satcha's Instagram channels, extending the reach of the event!

Image of blueberry cheesecake and banana bread matchas.

Instagram post of Satcha employee with doodles.

Key Takeaways

Through this project, I explored how photography can support brand storytelling by capturing authentic experiences, meaningful interactions, and the moments that make a brand memorable.